1. Revenue Per Member (RPM)
Revenue per member tells you how much income each member generates on average. It’s more than just monthly membership fees—it includes personal training sessions, retail sales, and any additional services. By tracking RPM weekly, you can quickly spot dips in revenue and identify opportunities to upsell services or launch promotions.
2. Member Attendance Rates
Knowing how often your members show up is critical. Weekly attendance reports help you understand engagement patterns. Are certain classes consistently full, while others struggle? Tracking attendance can inform scheduling decisions, improve class offerings, and even predict membership retention risks.
3. Membership Growth and Churn
Tracking new sign-ups versus cancellations shows the net growth of your gym. A weekly snapshot helps you spot trends early, like seasonal dips or spikes after a promotion. If churn is rising, you can implement retention strategies, such as personalized follow-ups or loyalty rewards, before it becomes a bigger problem.
4. Personal Training Bookings and Utilization
Personal training is a major revenue driver for many gyms. Weekly reports on trainer bookings and session utilization help ensure your trainers are fully booked and your members are getting the guidance they need. Underutilized trainers may indicate a need for marketing or better scheduling.
5. Retail and Ancillary Sales
Beyond memberships and training, gyms often generate revenue through retail products like supplements, apparel, or drinks. Tracking weekly sales by category helps you understand what’s popular, optimize inventory, and plan promotions that resonate with members.
Why Weekly Reporting Matters
Monitoring these KPIs weekly ensures small issues don’t turn into big problems. Weekly insights help you adjust class schedules, tweak marketing campaigns, and improve overall member satisfaction. Data-driven gym management isn’t just smart—it’s essential for long-term success.
For busy gym owners, using a dashboard template makes tracking these five reports simple. Our free dashboard template is designed to give you a clear view of your gym’s health at a glance, so you can spend less time crunching numbers and more time growing your business.
