The “3-2-1 Rewards” concept

Make loyalty instinctive, not complicated. Structure your program so members earn in 3 ways, boost in 2 ways, and redeem in 1 tap. It’s memorable at the desk and obvious in the app.

3 ways to earn (everyday actions)

• Show up: 1 point per check-in; double on off-peak hours to smooth capacity.
• Try more: bonus after visiting two different class types in a week to nudge variety.
• Bring a friend: points when a referral’s first scan happens (no forms, no delays).

2 ways to boost (momentum makers)

• Streaks: day-7 badge + tiny credit; day-28 “Consistency Bonus.” If a streak breaks, offer a “Back-On-Track” mini boost on their return.
• Time-boxed challenges: “Attend 6 times in 14 days” for a small prize. Short windows create action without burning budget.

1-tap redemption (rewards people actually want)

• Free class or drop-in: low threshold so the first win arrives fast.
• Priority booking window: unlock early access for popular sessions—high perceived value, low cost.
• Micro-merch or smoothie credit: optional partner perks to keep it fresh. Make it literally one tap in the portal; show the new balance immediately.

Visibility everywhere (so progress feels real)

• Lockscreen push: “You’re 2 points from a free class.”
• Receipt & check-in screen: running total with a tiny progress bar.
• Coach shout-outs: staff see badges on the roster and congratulate by name.
• Lobby display: rotating “Streak of the Week” to spark friendly copycat behavior.

Rules you can say in one breath

• One currency, simple math: 10 points = 1 reward.
• No blackout dates: avoid “gotchas” that kill goodwill.
• Clear expiry: gentle but visible (e.g., points expire after 6 inactive months).
• Auto-apply: at checkout, suggest the best reward so members don’t hoard.

Measure, tweak, repeat

• Time-to-first-reward: aim < 14 days; lower thresholds if slower.
• Weekly active members: should lift after launch; add mid-path perks if it plateaus.
• Referral conversion: if stuck, increase the friend’s guest pass value.
• Redemption rate: too low = rewards feel distant; too high = adjust earn rates.

Keep it short, obvious, and fun. When the first win is fast, the next visit writes itself.