Most clubs focus on getting new visitors through the door. But top clubs understand that club visitor conversion happens after the visit—because the first 7 days decide everything. If visitors leave excited, remembered, and confident about their next steps, they’ll join. If they leave unsure or ignored, they won’t.

Here’s the 7-day playbook that turns “just looking” into “sign me up.”

Day 0: Win the first impression in 10 minutes

A great conversion starts before a single rally or rep.

• Greet by name and give a quick tour: courts, lockers, water, restrooms.
• Explain what’s next: “You’ll warm up, try a short drill, then play a fun mini-game.”
• Remove anxiety: match them with people at the same level.

When visitors feel safe, they participate more—and imagine themselves returning.

Day 1: Follow up fast (while the feeling is fresh)

Send a short message within 24 hours. Keep it personal, not salesy:

• Thank them for coming
• Mention something specific (“Hope you enjoyed the games on Court 2!”)
• Share the next best step: a beginner session, a social night, or a starter pack

Speed matters. If you wait 3–4 days, the excitement fades.

Day 2–3: Give them a “next session” that’s impossible to say no to

Top clubs don’t leave visitors to figure it out. They invite them into a plan.

• Offer one clear option: “Join our Beginner Social on Thursday at 19:00.”
• Make it easy: simple booking link, clear price, what to bring.
• Add a confidence boost: “You’ll be with other new players.”

If you present five choices, they choose none.

Day 4: Build social proof and belonging

People join communities, not facilities. Show them what they’re missing:

• Post a photo recap (or highlights) from sessions
• Share quick member testimonials
• Invite them to a WhatsApp/Viber group for beginners

This creates a feeling of “I want in,” not “I’m being sold to.”

Day 5–6: Remove friction with a starter offer (not a discount trap)

The best offer reduces risk, not value. Examples:

• 7-day trial pass
• “3 sessions for beginners” pack
• Free level check + first social night included

Keep it simple, time-limited, and aligned with the visitor’s goal: feeling comfortable.

Day 7: Ask clearly—and make joining feel natural

By day 7, don’t hint. Ask.

• “Want me to set you up with a membership so you can book weekly?”
• “We’ve got you at beginner/intermediate—ready to join the group?”

If they say “not yet,” offer a low-pressure next step: one more session booked in advance.

Top clubs convert visitors because they guide them—step by step—through a week that feels welcoming, organized, and social. Make the next action obvious, reduce awkwardness, and build belonging fast. Do that, and “maybe” turns into “member” in days, not months.