What Gen Z expects (and notices)
- Transparent pricing: Plans listed publicly, in plain language, with no “call us” traps.
- Frictionless UX: Join, book, pause, and pay in seconds—paper forms are a deal-breaker.
- Belonging over bravado: Inclusive language, small-group vibes, and visible progress paths.
- Recovery counts: Mobility, breathwork, and cold/heat options presented as programs, not afterthoughts.
Design the product they’ll actually use
- Flexible memberships: Exam-season freezes, off-peak pricing, and short trial bundles.
- Micro-programs: 21-day Core Reset, 4-week First Pull-Up, or Lunch Break Strength—finite, goal-based, and shareable.
- Creator-friendly spaces: Tripods, clean backdrops, and “film-friendly” corners so members can capture wins without feeling awkward.
Make the app irresistible
- Live reality, not static lists: “8 spots left,” “Waitlist open,” heatmaps for busy hours.
- One-tap fixes: Update card, pause for a week, swap classes—no phone calls.
- Gentle streaks: Celebrate consistency without guilt; push useful nudges, not spam.
Content and community that feels native
Skip glossy stock. Show real coaches and real members:
- 20–40s vertical tips
- Before/after stories (context > photos)
- Mood playlists: “Pre-Exam Calm,” “Friday Power Hour,” “Sunday Reset”
- Member spotlights that highlight progress, not perfection
Retention loops that feel like support
- Onboarding mission (week one): 3 visits + coach intro + one recovery session.
- Progress tokens: Badges for first PR, sleep consistency, or five-class streaks.
- Bring-a-friend magic: Duo passes priced like one class—social proof meets social fun.
A 30-day action plan
- Unfog the offer: Publish clear pricing and add a 30-day flexible plan.
- Ship two micro-programs: One strength, one recovery; feature them on the home screen.
- Kill three frictions: E-waivers before arrival, automatic dunning for failed payments, and instant pause/resume.
- Turn on live signals: Show real-time availability and waitlists; celebrate openings.
- Start a creator circle: Invite 10 members to co-create monthly tips and class previews.
Design for clarity, convenience, and community. When the product respects their time and identity, Gen Z won’t just join— they’ll bring friends, post wins, and become your most persuasive marketers.
